SUMMER OF STYLE WITH ALOFT HOTEL
Happy First Day of Summer! Each season I make a recommendation of a fashion-forward hotel that’s perfect for a “stay-cation” right here in Durham, NC, and this summer I partnered with a property that exudes style, and lots of color! ALOFT hotels are just that, bright, bold and certainly stylish. The Downtown location is near the American Tobacco Historic District’s offices, shops, and restaurants and houses 134 rooms with a vibrant social scene, and a modern tech-savvy environment.
I took an afternoon to explore all that the ALOFT Hotel Downtown Durham had to offer. Although I have stayed in ALOFT Hotels before, I learned that this unique brand of hotels has its own list of terminology that plays on the fact that the ALOFT Talent (TALENT=employees) are lovers of music, tech & design, and they move to their own beat 😉
At ALOFT the lobby area is called the Re:mix lounge. As you enter, your greeted by the TALENT that will check you in and show you to the LIFT (elevator) once inside the disco-esque LIFT you’ll be met with a sparkly floor, speaker mural and catchy tunes, that take you to your room. Keeping with the next generation of hotels, ALOFT uses technology to enhance your experience. Coming Soon! Guests can register for the SPG KEYLESS program ! This means you can stop fumbling for your room key and get your door open in an instant. And it’s easy. Just register for the program and opt to go keyless. When you get to the hotel, you’ll receive a text with your room number — taking you out of the check-in line and unlocking the door your room without skipping a beat. Stay tuned for this program relaunching under Marriott Rewards!
The rooms are bright and breezy. Whether you’re turning in for the night or heading out and about, you’ll find plenty of perks that plug you in and help you make the place your own. To all my Creative Girlpreneurs, don’t worry there’s free WiFi so you can check in on your business while on vacation!
What would a summer getaway be without a pool or as ALOFT calls it… SPLASH! SPLASH is the outdoor heated pool that overlooks downtown Durham. Bask in the sun or relax in the shade just remember, there’s no DIVING!
The great thing about the location of the hotel is that it is right in the middle of Downtown Durham! Get dressed up and head to the W XYZ ® bar located in the Re: Mix area, and it’s as tuned in as the music and as cool as its urban vibe. Catch live acoustic performances, mix and mingle and sip on crafted signature cocktails at the W XYZ ® bar. Ask the TALENT if there will be any LIVE MUSIC during your stay, enjoy a few sips, play a little pool before you head out to explore Durham. Make sure you’re safe and catch a LYFT all first time riders get $5 off use the code APRIL17697
RE:CHARGE & RE: FUEL
START YOUR DAY with a workout in the Re:charge center (fitness center) Re:charge has state-of-the art exercise equipment to keep you on your daily workout routine while away from home. The elliptical machine and treadmill are equipped with TVs or you can listen to music while watching the bustle of downtown. Perk up or chill out with grab-and-go food options at Re:fuel, the 24/7 one-stop shop for snacks and bites. Discover a menu of sweet, savory, fast and fresh options including salads, sandwiches and snacks. The Re:fuel breakfast pots offer a fresh, flavorful option for an on-the-fly meal.
I’m an SPG member and I absolutely love this hotel! It sparks my creativity and matches my fly! Check out 100+ hotels now open around the globe and be sure to stop by the Downtown Durham location this summer!
Additional ALOFT HOTEL TERMINOLOGY
Supervisor= Talent Coach
ALOFT room attendant= Re:fresh talent
Entertainment Kisok= in-touch
Parking lot= PARK
Outdoor area= Backyard
Guest Laundry= Clean
photos by Arthur Brown